Case studies

Challenge: Urban Outfitters' social engagement had plateaued, with younger audiences migrating to competitors. Their content felt disconnected from Gen Z culture.

Strategy: Launched "Real Style, Real Stories" campaign featuring micro-influencers and user-generated content, focusing on authentic styling rather than polished product shots.

Results:

Instagram engagement rate: 

2.1% → 8.4% (300% increase)

TikTok followers: 

45K → 180K in 6 months

Website traffic from social: 

+156%

Brand sentiment among 

18-24 demographic: 

+67%

Challenge: Sweetgreen wanted to expand beyond major cities but struggled to connect with local communities in new markets.

Strategy: Created hyper-local content strategy featuring local farmers, community events, and neighborhood partnerships. Developed "Roots in Every City" campaign.

Results:

Local store foot traffic:

 +89% in new markets

Community event attendance: 

+245%

Local influencer partnerships: 

12 → 48 active collaborations

Average order value:

 $11.20 → $14.80

Challenge: While Allbirds had strong brand recognition, their sustainability message wasn't resonating with younger consumers who viewed it as "greenwashing."

Strategy: Developed transparent "Carbon Footprint Journey" content series, showing real manufacturing processes and environmental impact data through engaging video content.

Results:

Brand trust score: 

6.2 → 8.9 (out of 10)

Sustainability-focused content engagement: 

+412%

Email open rates: 

18% → 31%

Conversion rate from social: 

1.8% → 4.2%

Customer lifetime value: 

+28%